Netflix Golden

There’s an old Chinese saying that says, “real gold will shine, sooner or later.” That’s why Netflix called their new channel celebrating the Asian diaspora Golden - because Asians have always been shining.

To launch the channel, we created a social media film featuring legends like John Cho, Frieda Pinto, Marie Kondo and many others. Our goal was to make it clear that Asian creatives are here, and we’re ready to show the world the full range of who we are.

Credits
Social Lead: Lucie Zhang
Global Brand Creative Director: Grace Gordon

Previous
Previous

adidas - Solve The game

Next
Next

Photography