Draftkings - seasonitis
Fantasy football can have serious effects on your health. There’s even a real medical term for it: Seasonitis. It’s that feeling you get when your fantasy season is over but you still have months of the football left to endure. Fortunately, there’s a cure: daily fantasy from DraftKings.
So we created a campaign featuring a fantasy doctor who specializes in curing all fantasy football woes. He also chain smokes Marlboro Reds and definitely doesn’t take your insurance.
Credits
Agency: Deutsch
Senior Art Director: Krish Karunanidhi
Executive Creative Director: Pete Johnson
DIrector: Wayne McClammy