Busch - #Car2CAN

How do you prove you’re the official beer of NASCAR?

Well you can put out a detailed press release and slap your logo on everything. Or you can do what we did - we turned NASCAR icon Kevin Harvick’s actual car into 40 cans of Busch beer. We launched the collection at the biggest race of the year, Daytona 500, and the internet went crazy for them.

Total impressions: 250 million
#Car2Can became the number one trending hashtag in the U.S, trending higher than the Daytona 500 Race itself.
33% lift in Twitter mentions for the brand over the previous month.
Conversation around the campaign was 99% positive.
4x more mentions than other brands at Daytona 500, despite being outspent by a ratio of 12.6 to 1.

Here’s a behind the scenes look at how we made #Car2Can happen

Busch - #Car2CAN

Total impressions: 250 million

#Car2Can became the number one trending hashtag in the U.S, trending higher than the Daytona 500 Race itself.

33% lift in Twitter mentions for the brand over the previous month.

Conversation around the campaign was 99% positive.

4x more mentions than other brands at Daytona 500, despite being outspent by a ratio of 12.6 to 1.

Here’s a behind the scenes look at how we made #Car2Can happen

Hennessy X Canelo Alvarez

Booking.com - More Important